Better known as Top Dawg, Anthony Tiffith is CEO of one of the most successful record labels in recent years. Top Dawg Entertainment (TDE) has helped breathe new life into West Coast hip hop and R&B. The label is home to popular artists like Kendrick Lamar, SZA, Isaiah Rashad, and SiR. Although the artists are the face of the label, Anthony is the man behind the scenes making all of the magic happen. His vision, dedication, and creativity have changed the landscape of hip-hop and he isn’t finished yet. As Top Dawg Entertainment continues to grow, it’ll be interesting to see what other artists join the roster and how Anthony is able to mold them into superstars. Keep reading to learn 10 things you didn’t know about Anthony Tiffith.
1. He’s A California Native
Anthony is originally from California and he was raised in the Nickerson Garden projects. He didn’t come from a family with money and things weren’t always easy for him growing up. Despite some of the things he’s had to go through, Anthony was always dedicated to going after his dreams. He is also passionate about helping the people around them achieve their dreams.
2. He Discovered Kendrick Lamar
Kendrick Lamar is arguably one of the greatest rappers of his generation, and the world may never have known who he was if it weren’t for Anthony Tiffith. Anthony discovered 15-year-old Kendrick Lamar when he was going by the name K. Dot. He was actually the person who inspired Kendrick to change his stage name.
3. Family Is Important To Him
Anthony has always been the kind of person who really looks out for the people he cares about, so it’s easy to understand why family would be such a major part of his life. He has really closed relationships with his loved ones and he is also a proud father although it’s unclear how many children he has.
4. He Has Experience In The TV World
Music is the first thing that comes to mind when people think of Anthony Tiffith, but that isn’t the only industry he’s worked in. He also produced a TV show called The Freak Brothers in 2020. We may see him decide to work on more TV projects in the future.
5. He’s A Private Person
Most of Anthony’s time in the entertainment industry has been spent behind the scenes, but he doesn’t seem to mind. Overall, he is a pretty private person and he has never shared much information about his personal life. When he does interviews or posts on social media, he likes to keep TDE at the center. Ironically, all of the artists on Top Dawg Entertainment are also very private people.
6. He’s Been Shot
Unfortunately, violence is a frequent occurrence where Anthony comes and it can be nearly impossible to avoid. At times, he’s even found himself on the receiving end. During an interview with Billboard, Anthony shared that he had been shot but he didn’t share any additional details.
7. His Uncle Got Him Into Music
Anthony isn’t the first person in his family to work in the music industry. He told Billboard, “My uncle, [gang leader-turned-community activist] Mike Concepcion, did music. I watched him. He had a bunch of producers, and then he wound up working with artists like Rome and Sylk-E. Fyne.”
8. He’s A Basketball Fan
Music has been Anthony’s main focus for more than 20 years, but it’s definitely not his only hobby. He is also a big sports fan and as a native of the Los Angeles area, it goes without saying that he loves the Lakers. He also appears to enjoy playing golf whenever he gets the chance.
9. He Threatened To Take Kendrick Lamar’s Music Off Spotify
Anthony has a reputation for being a man of integrity and he doesn’t play when it comes to his artists and his business. When Spotify announced that they were starting a policy regarding artist conduct, Anthony was quick to speak his mind. According to Pitchfork, Anthony said, “I reached out to Troy over there, we had a conversation and I expressed how I felt about it, about censorship, how you can’t do artists that way…My whole thing with them was, we gotta fix this situation, and if it can’t be fixed, then there’s gonna be a real problem, we’re gonna have to start pulling our music from the site.”
10. He Was Inspired By Some Hip Hop Legends
Anthony’s uncle is the person who initially interested him in working in the music industry, but he isn’t the only person who has inspired him over the years. Anthony has also looked up to other successful music executives including Sean ‘Puffy’ Combs and Jay-Z.